Mean time.

With news that North Korea is planning to extract itself from a time zone shared with Japan comes the apparent corporate branding of said time zone.

In bold opposition to Greenwich Mean Time (GMT), North Korea will file an international trademark to brand its time zone Korean Mean Time™, or KMT.

“Time mean in North Korea. It always mean time,” says Kim Jong-un spokesman/right-hand man Doug Jon-in.

Rumor has it that Jong-un only wants this new time zone as a means to “officially” pioneer time travel since it is Jong family tradition to be the first and best at many things. No word yet whether or not PM will be hilariously renamed “PMS”. Check back later for an update on that.